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Stichworte: Product line strategy
Marketing is an organizational function and a set of processes for creating, communicating
What refers to the exchange mechanism that brings together the sellers and the buyers of the product factor of production or financial security?
Under conditions of perfect competition, the price at which any given product will be supplied
What law states when free competition exists the price of a product will be that value where supply is equal to the demand?
When a firm prices a new product very high to make optimum profit while there is little competition it is said to be using _?
The regression line of x on y is 2x+3y 5 = 0, then the regression coefficient of x on y is
The attributes a consumer considers important about a certain product are the ______ criteria.
Is company growth by increasing sales of current products to current market segments without changing the product?
What is defined by consumers on important attributes the place occupies in consumers minds relative to competing products?
Which concept holds that consumers will favor product that offer the most in quality performance and innovative features?
What factor determines the final design of a firm’s strategy-evaluation and control system?
In which strategy firm maintains the existing level of effort and is satisfied with incremental growth?
Which strategy should an organization use when its products are currently in the declining stage of the products life cycle?
Which strategy would be effective when the stockholders of a firm can minimize their losses by selling an organizations assets?
Which strategy seeks to increase market share for present products or services in present markets through greater marketing efforts?
Which of these companies is pursuing a differentiation strategy to gain a competitive advantage
Which positioning line should be parallel with the IR for the SMV projection of the skull?
What materiality level is used by the auditor in determining which line items in the financial statements are to be tested?
Which product mix pricing strategy is used when a company sells products that must be used within the main product?
Which of the following is responsible for making Organisations big decisions and setting the plans and goals that would affect the entire Organisation?
Strategy maps help managers link the companys strategic plan with departmental activities.
What term describes the set of interdependent organizations that help make a product or service of a company available for use by consumers or business users?
What is a set of interdependent Organisations involved in the process of making a product or service available for use of consumption by the consumer or business user?
What are sets of interdependent organizations participating in the process of making a product or service available for use or consumption?
Is the use of two or more marketing channels for distributing the same products to the same target market?
Buyers need not compromise on breadth or depth of merchandise to increase product availability.
Is the process by which a firm manages the formulation and implementation of its strategy.
Are selling and administrative expenses treated as product cost or period cost under variable costing?
Which of the following costs is not included while computing product cost under marginal costing?
Which of the following is true about the market entry strategy of direct investment quizlet?
Is the way in which the target market perceives the product relative to the competitors brand?
A ________ delivered by a product is the outcome that motivates a customers buying behavior.
A branding strategy in which a firm uses a different brand for each of its products is called
Which one of the following areas is not a major area where human resource managers assist and advise line managers?
During which step of the marketing segmentation targeting and positioning process does the firm develop a marketing mix for each segment?
Which index uses information about the product category in the numerator to understand the development potential of the total product category?
Which of the following media strategies is suitable for a new product with a target audience concentrated in a well defined market segment?
In the context of imc strategy, what is the difference between public relations and publicity?
Which of the following types of middlemen do not take title or ownership of the products that they handle?
What pricing concept is used if all costs are considered and a fair markup is added to determine the selling price?
A differentiation strategy is based on creating a product that customers perceive as being:
A company that succeeds in differentiating its product offering from those of its rivals can usually
Which key is used to move the insertion point to the start of the next line group of answer choices?
Which type of power comes from the ability of a group member to provide a positive incentive as a compliance gaining strategy?
Who is responsible for the performance of the organization as a whole or of one of its major parts?
What term is commonly used to describe foods that are grown with little or no use of synthetic?
When companies team up and promote two or more items this is called product complementary.
Which of the following is an illegal pricing strategy in which a company sets a very low price for the purpose of driving competitors out of business?
A strong csr strategy of ‘being more engaged and socially aware’ is critical for the companies to
In which stage of the product life cycle should product strategy focus on process modifications?
Pricing techniques that create an image of a product and to entice customers to buy are strategies.
Which type of layout is designed to make one type of product in a fixed sequence of steps?
The lack of profit in the introductory stage of the product life cycle is very often the result of
Which among the following pertains to the buying situation wherein the buyers want to modified the product specification?
Is the amount of money that a seller receives from selling a product during some period of time?
Is the unbroken line of authority linking each employee with the top most position in the Organisation through a series of management posts?
When the output of one department becomes the input of the other department and vice versa it is classified as?
Which of the following is a suitable strategy to persuade the audience in dire situations?
Is a proficiently performed internal activity that is central to a firms strategy and competitiveness?
What is it called when two or more companies that produce the same kind of product join forces?
When two or more companies of the same line or business combine together it is called as which merger?
When examining the set of the ear at the top of the pinna should match an imaginary line drawn from
_______-to-grave provides logistics support throughout the entire system or life of the product.
What causes traditional and activity-based costing systems to report different product margins?
They are either about to fall or are already moving since they are neither vertical nor horizontal.
Which of the following is a strategy for enhancing customer participation in the service process
What is the set of activities through which a product or service is created and delivered to customers?
Bosch performance line cx update selber machen
Which of the following is a proactive strategy for helping create a non discriminatory environment
Which of the following is the amount of a product that a company can produce under normal working conditions?
What is a marketing strategy in which the focus is on small but profitable market segments?
Firms that have selected a related diversification corporate level strategy seek to exploit
Which type of store carries a deep assortment of a particular product line has knowledgeable staff and can be viewed as a giant specialty store quizlet?
When developing new products, it takes about seven new to generate one new commercial product.
True or false: value means that customers perceive a product as a good quality at a fair price.
When marketers place a product in as many retail outlets as possible they are using a N distribution strategy?
_____ is the act of informing, persuading, and reminding the target market about a product.
What are the three major types of strategic alliances firms form for the purpose of developing a competitive advantage?
Choose an existing product, business or service describe its features and the experience of using it
What do you call a set of customers or clients who are already using a particular product or service?
What selection criteria are most important in choosing a person for an overseas assignment?
Instituting a strategy of quality improvement usually helps to increase short-run profitability.
What are factors to be considered by a manufacturer to develop an effective distribution strategy?
How does greeting every employee by name at shifts beginning and thanking them at the end serve as a motivational strategy?
Which strategy makes the most sense when there are strong pressures for cost reductions and minimal demands for local responsiveness?
What is it called when distorted product demand information ripples from one partner to the next throughout the supply chain quizlet?
Occurs when two established brand names of different companies are used on the same product
In which of the five basic supply chain activities do you support customers and product returns quizlet?
Which term refers to a companys product sales as a percentage of total sales for that industry?
Is the quantity of a product that will be offered to the market at various prices for a specified period?
A necessary cost-side condition for a firm to implement a cross-subsidization pricing strategy is
A company that employs a best-cost provider strategy is vulnerable to which of the following?
When pursuing a differentiation strategy, a firm can achieve a competitive advantage by ______.
Which type of strategy is being used if a company offers a product at a lower cost than its competitors quizlet?
What is one of the benefits of pursuing a differentiation strategy when it comes to the power of suppliers quizlet?
A customer value strategy essentially focuses on creating a defensive position for the organization
Which of the following is most directly linked to the proclamation line shown in the image?
What is the term to describe when a country or person focuses on the production of one product or service?
When one nation can produce a product at a lower cost relative to another nation it is said to have a blank in producing the product?
When a country is more efficient at producing a product than any other country the country has a N?
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